People have a lot of misconceptions about tech and retail.
There are hundreds of inches of newsprint - and even more inches of the blogosphere - dedicated to decrying the tech invasion of the high street.Some have argued that technology is killing retail, or at the very least taking the heart out of it – this was the belief of Mary Portas ‘Queen of Shops’ who was commissioned by David Cameron to investigate ways to save the high street back in 2011. Luckily this view has largely fallen out of fashion, as we’re coming to realise that tech is changing retail as opposed to killing it. And this fact is indisputable, as our recent report The Forgotten Shop Floor illustrates. Of all the retailers we questioned, 97% reported that they had been impacted by the digital revolution. But even when we are talking in terms of change, there is still a... Read more