Transforming the digital business experience – Fujitsu World Tour 2015

Nigel Shaw
By , - Enabling Digital

Fujitsu World Tour comes to London tomorrow, and we look forward to welcoming over 500 customers, partners and guests to showcase everything Fujitsu can offer.

As head of our Business and Applications Services division, I’m hearing more and more from our customers that they want their organisations to be ahead of the trends in digital – not falling behind.  This reflects our Digital Inside Out research, released earlier this year, which illustrated the demand for digital with over 84% of consumers using digital services when possible.

So it’s no surprise that many organisations are making digital a high priority, and Fujitsu is committed to supporting this transformation.  We’re excited to be discussing many of the challenges with our customers tomorrow, and here’s a preview of my own thoughts on how businesses can excel in the digital era.

One size does not fit all

We should be under no illusions that digital holds the power to disrupt any sector or industry, as technology entrepreneur Peter Hinssen explains: “Companies have to spend a lot more time on fundamentally rethinking how their world could be disrupted, how digital could really transform their business.”

All traditional industries and public sector organisations are facing the need to undertake a level of digital transformation, and make the most of technology to drive value for consumers, citizens and employees.  But for some it will go much further and deeper, where Digital will be regarded as the core strategy for mitigating the threat of disruption, and maintaining future market relevance.

But whilst digitalisation remains a common ambition, its implementation will come in many different forms – and these must be driven by business strategy.  A civil engineering organisation will face very different challenges to those of a fashion retailer, for example.

Create an integrated digital experience

Today’s world is increasingly mobile – and digital-first, and any business applications strategy must address that need.  Many businesses are already thriving through the provision of mobile apps for their customers – but is this reflected in the services provided for employees?

Our research would indicate not, with 55% of UK employees feeling they are not provided with adequate access to the technology they need.

It’s easy to see why organisations prioritise their customers when it comes to digital services. However, if your employees aren’t gaining full value from digital – can they really provide the best possible service to your customers?

In order to excel, internal applications and services must be efficient and user-friendly, and benefit from seamless and secure access to back-end systems.

Flexibility and platform thinking

Those of us with history in the ICT industry have only too often experienced the problems that come with overlapping business applications, incompatible infrastructure and confusing data duplication.

The good news is that today’s technology, some of which is being showcased at our World Tour event, enables a far more effective and flexible approach to allow customers to create applications that precisely address their business challenges whilst still seamlessly accessing common data, legacy infrastructure, cloud services and customer intelligence.

This lets them stop worrying about IT and concentrate on their core business challenges, and it’s already driving results for Fujitsu customers.  A great example is I Heart Studios, a fashion photography business who have built their business model on a combination of Fujitsu RunMyProcess and Salesforce, enabling revenue growth of over 600% in 12 months.

These are just some of the topics we’ll be discussing at Fujitsu World Tour. I hope you can join us there, or stay in touch via the #FujitsuWT hashtag on Twitter.

Nigel is head of Business and Applications Services for Fujitsu UK & Ireland.  Find out more about what Fujitsu can offer to support Digital Transformation in your business.

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