Planting the seeds of corporate social responsibility

Being a responsible company is central to our business ethos at Fujitsu. We believe that any good business should have an element of CSR at its core, and we’re committed to creating a culture across our organisation that’s underpinned by a desire to do the right thing. After all, running a business isn’t all about being profitable.

That’s why last week, 300 members of the Fujitsu UK team took part in a unique event at the Tower of London to commence the planting of over 800,000 ceramic poppies, with more to appear across the summer months in the Tower’s dry moat.

The installation, entitled ‘Blood swept lands and seas of red’ will mark the 100th anniversary of the First World War. With the first flower planted by the Tower’s longest serving Yeoman Warder, over 8,000 volunteers from across the UK will lend a hand to plant the mass of poppies, the final of which will be planted on Armistice Day, November 11.

Designed by ceramic artist Paul Cummings, each individual poppy will represent one of the 888,246 military fatalities suffered during the Great War. The setting, created by stage designer Tom Piper, will be unveiled to the public on August 5, exactly 100 years since the first day of British fighting in the conflict. Each poppy will be available to buy from August 5, with 10% from each poppy and net proceeds from the display being directed to six service charities.

Getting our team involved in such a landmark event sees benefits across both the business and the wider community. Primarily, the team make a valuable contribution by donating time to what will become not only an inspired setting serving as an attraction to both locals and visitors alike, but also as a backdrop to learning activities within the wider community.

Further to that, the team members return to their workplaces with stories and insights of their own to share, lessons learnt and a fresh perspective that can have a really positive impact on their work and the wider workplace culture.

We’re pleased to be a part of the Tower Poppies project – to find out more or to get involved visit www.hrp.org.uk/TowerofLondon. You can also join the conversation with the hashtag #TowerPoppies.

Jim Millen

Jim Millen

Digital Content Editor at Fujitsu
I'm the editor for the Fujitsu UK & Ireland blog, and love to write about the exciting work Fujitsu do in digital & technology innovation.

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Jim Millen

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