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The final day of Fujitsu Forum is drawing to a close, and despite celebrating on an epic scale at the Fujitsu Oktoberfest last night the ICM Centre was still packed from an early hour.

It has been an incredible few days with plenty of exciting ideas flying around to get our brains working as we head back to the office.

Thank you to everyone who has helped make it such a brilliant event, whether you’ve been presenting, working behind the scenes or one of the thousands of guests who came to take it all in.

And on that note I’ll leave you with our day two highlights…

The evolving workplace

To kick off the day we heard Ramanan Ramakrishna talk about service orchestration and how critical it is in the modern digital workplace.

When you have multiple suppliers across the business, getting them all to work in harmony can be extremely challenging. But orchestration lets you do that in a holistic and business-focussed way.

To continue the conversation, Mike Matthews took the stage to talk about the importance of creating a streamlined service desk that takes inspiration from the consumer experience.

People don’t go past the first page of Google, he argued, so why should we expect them to be more patient when it comes to the systems they use at work?

You have to understand human behaviour. What are people trying to do and how can you give them a user experience that supports that?

Check out Ian Bradbury’s Periscope video for more on the digital workplace:

Dr Reger on the rise of AI

Over to the keynote stage and it was Dr Joseph Reger’s turn in the spotlight.

The theme of his talk was artificial intelligence (AI), something you’ll no doubt have heard mentioned plenty of times throughout this event.

He spoke about the development of AI since the 50s and the development of new learning models where machines can actually teach themselves things without any human interaction.

Then he addressed the elephant in the room: the potential future consequences of AI in terms of jobs and the wider societal impact.

The optimistic view, he said, is that AI will create more jobs than it displaces in the long run.
This is what we’ve seen during other technological revolutions.

On the other hand, we’re dealing with a significant number of unknowns.

“What I do know,” Dr Reger said, “is that AI provides substantial economic growth it will be everywhere.”

He half-jokingly suggested we might have two types of job ad in future: “Only humans need apply” or “Humans need not apply.”

But the really interesting ideas came when he looked ahead to the final stage of AI: super-human AI.

“Except it might not be the final stage,” he said. “Perhaps the AI will build the next phase itself without any human input.”

He said we should ‘raise’ AI responsibly. At the moment it’s like a young child, but as it develops we need to teach it not just logic but morals.

But however AI develops, Dr Reger’s closing words left no room for ambiguity:

“AI is coming. It is inevitable.”


Saying farewell to break/fix

Back to the breakout stages and McDonald’s Head of IT Douglas Baker was talking about the need to say goodbye to the old break/fix mentality.

McDonald’s restaurants are now kitted out with a whole range of technology to make customers’ lives easier, but if that tech goes down the restaurants can’t function, so how do you ensure everything keeps moving?

The answer is to create something flexible and predictive – spotting and dealing with problems before they really become problems. And that’s exactly what Fujitsu has been helping them do.

Reinventing the bank for the digital world30992885146_ca73df3183_z

Fujitsu’s Elenice Macedo gazed into her metaphorical crystal to see how digital transformation was impacting the financial services sector.

So what can we expect the bank of the future to look like? The freeing up of branches by moving ‘low value-add’ transactions to digital channels; greater use of blockchain; as well as robotic process automation are all trends to watch out for.

Digital retailing – lessons from the shop floor

31050955335_1853a22b5c_zJat Sahi, Fujitsu’s Digital Lead in Retail & Hospitality, said many businesses in the sector were focussing too heavily on product.

“We need to think more broadly about services – it’s only our creativity stopping us,” he said, arguing retailers should be striving to create ‘un-shoppable’ experiences.

Digital can totally transform retail – but Jat argued there are two key pillars to think about: making life simple in store, and having people who care for the customer.

Securing the workplace with Windows 10

Over to Microsoft’s James Akrigg to talk about Windows 10 and its role in making organisations safer and more productive.

He suggested there are only two types of companies in the world:

“Those that have been hacked and those that don’t yet know they’ve been hacked.”

And he said everyone in the room should only be asking one question: “Why wait to be more secure?”

Finally he looked ahead to see how collaboration might work in future, bringing up the idea of holoportation – the idea of being able to virtually teleport yourself into a shared 3D environment wherever you are in the world.

Exciting times ahead!

Creating a digital culture

It’s never easy being the last speaker at an event, particularly the day after a not-exactly-low-key Oktoberfest party!

But Jat Sahi did a fantastic job getting the crowd engaged with what will surely continue to be a hot topic for organisations: creating a digital culture fit for the 21st century.

“Culture eats strategy for breakfast,” he said, suggesting digital companies should have a purpose rather than a vision, making mistakes and learning along the way in a much more agile manner.

He talked about how the old world doesn’t make sense any more. The threat of disruption is everywhere, and companies need to wake up to the truth rather than relying on old processes.

The real star of the show

Given that AI has been a big topic of conversation over the last few days we couldn’t leave you without mentioning the biggest star of Fujitsu Forum 2016.

That’s right, it’s RoboPin, our very own robot! Hopefully you had a chance to meet him in the Demo Centre, but there are plenty of pics and videos on the #RoboPin hashtag if not.

Until next time…

It’s been a great few days in Munich, and hopefully you’ve enjoyed yourselves as much as we have.

Don’t worry if you missed anything – we’ll be updating this blog with further insights from the event to make sure we’ve got you covered.

Thanks again for coming, have a safe journey home, and I look forward to seeing you all again next year!


Here’s our Storify that provides the top social media highlights from day two

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Jim Millen

Digital Content Editor at Fujitsu
I'm the editor for the Fujitsu UK & Ireland blog, and love to write about the exciting work Fujitsu do in digital & technology innovation.

Any feedback on the blog or our other social channels? Please do connect and let me know!

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