Digital Inside Out
Britain’s affinity with technology has helped to turn the UK into a hotbed of digital development, with British technology companies growing in profitability faster than they have in years. With this in mind, we decided to explore the rise of Digital Britain in more depth.
The result is Fujitsu’s latest research, Digital Inside Out – the only study to examine digital from every angle. We spoke to consumers, employees and business leaders to assess the challenges and opportunities digital brings for organisations. The results are exciting, painting a positive picture of the rise of Digital Britain.
Highlights of the research include:
- 84% of people surveyed ‘always’ or ‘sometimes’ use digital services when possible
- Of these, 63% said they were ‘highly comfortable’ in using these services
- 66% think digital is a quicker way to deal with an organisation, whilst 62% maintained that digital is simpler
However, there is still work to be done in the journey towards a digital future – particularly when it comes to educating, training & supporting people in their use of digital services.
At Fujitsu, we’ll be focusing on digital across 2015, and will be updating this page regularly with our insights – so check back regularly. Get started with an introduction post from our CEO, Michael Keegan.
Looking back on the UK’s first social media election
It’s now been 100 days since the first ever social media general election in the UK. The increase in social media… Continue Reading Looking back on the UK’s first social media election
Read more »Guest blog: Applification and its role in digital services
Guest blog written by Charles Orton-Jones. Applification is a horrible word, but a beautiful concept. I first heard it when I… Continue Reading Guest blog: Applification and its role in digital services
Read more »Digital Inside Out: Are retailers getting the balance right?
Retailers have made great strides in embracing digital technology, creating a consistent service between shopping in-store and online platforms. However, despite… Continue Reading Digital Inside Out: Are retailers getting the balance right?
Read more »How a personalised digital experience will keep customers for longer
Fujitsu’s Utilities expert Graeme Wright looks at how digital personalisation can provide a connected customer experience. Continue Reading How a personalised digital experience will keep customers for longer
Read more »Digital Inside Out: Financial Services lead in the race towards a digital Britain (Video)
Which digital services do people use the most? Our latest Digital Inside Out research revealed that 42% of people say they… Continue Reading Digital Inside Out: Financial Services lead in the race towards a digital Britain (Video)
Read more »Digital Inside Out: Are businesses on their way to a digital future? (Video)
Are businesses on their way to a digital future? We asked industry leaders and our own people questions around our latest… Continue Reading Digital Inside Out: Are businesses on their way to a digital future? (Video)
Read more »Guest Blog: How digital is driving customer loyalty & customer service
Guest blog by Glynn Davis, editor of Retail Insider Many years ago ‘clientelling’ was a term bandied around frequently, the idea… Continue Reading Guest Blog: How digital is driving customer loyalty & customer service
Read more »Martha Lane Fox calls for Dot Everyone grassroots movement to shape the digital age
“It’s not ok not to understand the internet anymore.” The words of the late internet activist Aaron Swartz were echoed in… Continue Reading Martha Lane Fox calls for Dot Everyone grassroots movement to shape the digital age
Read more »Will 2020 see a digitally inclusive Britain?
Digital inclusion was under the spotlight last week at techUK’s opening the doors – digital inclusion by 2020 event, which saw… Continue Reading Will 2020 see a digitally inclusive Britain?
Read more »DigitALL or Nothing?
At our recent Executive Discussion Evening, we shed light on Fujitsu’s latest piece of research, Digital Inside Out. We brought together… Continue Reading DigitALL or Nothing?
Read more »Why businesses can’t afford not to give employees digital tools
There’s no denying that the consumerisation of IT is having a huge impact on businesses across the UK. For the last… Continue Reading Why businesses can’t afford not to give employees digital tools
Read more »Digital Inside Out: is the UK workforce on board with digital? (video)
What do employees across the UK think of the digital applications they use at work? Today we unveil the latest part… Continue Reading Digital Inside Out: is the UK workforce on board with digital? (video)
Read more »