Published on in Digital Transformation

The Internet of Things (IoT) has brought huge potential to the global economy, helping turn ideas of a hyper-connected world into real digital services.

Pretty much anything you can imagine – from cars to toothbrushes – can now be connected, allowing us to go online and interact with different services instantaneously. Couple these everyday objects with sensors and you have the potential for some truly different end user experiences to enhance interactions throughout our society.

With this rapid growth in its use, it has become increasingly important for organisations across all sectors to take advantage of IoT in order to remain not only relevant and competitive, but in some cases genuinely live saving.

Digging in to digital

Last year Fujitsu launched Digital Inside Out, a research report looking into how each industry was delivering on digital services.

The research revealed that the UK is well on its way to becoming a ‘digital-first’ nation, with more than a quarter of us always opting to use digital services when given the chance.

One of the most surprising results from the report was how financial services was the driving force when it comes to digital, with online banking trumping other digital services as both the most valued and most used (67% and 63% respectively).

The research results made it clear that digital confidence is growing amongst consumers. However, there is always room for improvement.

Experiencing digital realities

According to the research, nearly 40% of consumers want the UK to make faster digital progress. Although digital is transforming the way we use products and services, there is so much more potential.

Consider the kind of real-world situations that occur on a daily basis today…

A traffic accident has occurred in a busy city during rush hour; a cyclist is badly injured and urgently needs emergency treatment.

Time delays are caused by a variety of problems – from the late arrival of the ambulance to traffic jams. Vital minutes, which can mean the difference between life and death in these instances, are lost.

But in a hyper connected world, the cyclist’s experience would be different.

The motion sensor in his wearable device would be able to detect the impact, provide his location and send his changing heart rate to a Human Centric ICT system – raising an alarm.

Before a passer-by can telephone for help, the control centre is already aware of the emergency and has dispatched an ambulance.

The paramedics arrive and stabilise the cyclist. The system recognises traffic is gridlocked around the nearest hospital and that the next nearest has only limited beds available.

The third hospital, however, is free of traffic and with staff available immediately. The system plots the best route through the traffic, estimating the cyclist will get access to emergency treatment much faster, saving critical time – and perhaps even his life.

The future of today

This might sound futuristic but systems such as Fujitsu’s RunMyProcess are already available to enable this kind of connected world.

These new technologies have the power to deliver new, innovative approaches and unify the digital experience – something that is especially important in situations where data is drawn from lots of different sources.

So what does this mean for the future of digital and the impact on our everyday lives?

For many industries, digital is already the channel of choice. However, focusing on innovation and service quality in order to offer customers the best possible digital and human experiences is key.

This is especially important in the public sector to help ensure that digital services benefits everyone, helping to enhance citizen interaction and, in cases such as the one outlined above, saving lives.

As the digital and technology landscape continues to develop, there are more ways than ever to innovatively interact and engage with citizens. However, this also brings huge challenges for organisations that need to make sense of what to modernise and transform.

As we look to the future it is critical that organisations have strategies in place to leverage digital services and create a balanced experience for the people that they serve.

Find out more about Fujitsu’s digital offering here.


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