Amazon’s move into bricks and mortar stores in the US highlights the importance of the high street – even for online businesses. Though the retail landscape has never been more digital or mobile, this move allows customers to have more options when it comes to their shopping experience, giving them the choice to either shop online, click and collect and pay through different channels.
As we move to a more digital landscape, giving the customer a choice when it comes to shopping will only become more apparent. According to Fujitsu’s recent study Digital Insight Out, one in four consumers always choose a digital option (when available) when it comes to retail, while online shopping and click and collect were the second and third most used digital services respectively. With this demand for both digital and face-to-face services, retailers need to create a balanced, efficient offering that caters for all customers.
Image Credit: Martin Stein
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