Published on in Responsible Business

Action for Children believe that all children and young people have unique potential and that they should have the support and opportunities they need to reach it.

This mirrors our values at Fujitsu. We believe that together in partnership with Action for Children, we can make a real impact to improve the lives of countless young people and their families.

I am extremely proud of the fantastic partnership we have with Action for Children. The support of everyone involved has been amazing, we have made such a difference to the children’s lives with so many people getting involved in fundraising, volunteering and also supporting the pro-bono projects.

As we celebrate Responsible Business Week, we take a look back at just some of the great things we have done since partnering with Action for Children.

  1. We’ve raised over £230,000 in funds – against a partnership target of £200,000

That’s not to mention the £630,000 given in Gift/Benefit in Kind around volunteering time, ICT, HR and Marketing initiatives – or just ad-hoc advice. We’ve baked over 1,000 cakes, painted over 150 fences and cycled over 2,400 miles in RideLondon to raise funds!

  1. We recruited twenty-five Action for Children Charity Champions across the business

We put together a team of dedicated fundraisers in order to promote partnership activity, raise awareness of the vital support Action for Children provides and to ensure that everyone across Fujitsu’s various business units got involved.

  1. Our Give an Hour campaigns raised £30,000

We offered our employees the possibility to donate between one and three hours of pay to the charity – and were overwhelmed with their generosity.

  1. We’ve held our first 5K My Way Challenge

Over 600 of us took part in a 5K challenge across four locations including Bracknell, Warrington, Wakefield and Manchester raising over £45,000.

  1. Our Fujitsu employees have completed 1500 hours volunteering

We helped support Action for Children directly by volunteering at a number of their services in all four nations of the UK.

  1. Our CEO slept rough

Michael Keegan slept outside at the annual CEO Sleepout event in London, raising over £10,000.

  1. Digitally Enabling Action for Children employees

Fujitsu will provide a platform for the management and access of all digital case files, allowing case workers to manage documents more easily: creating, updating or downloading for a visit as needed.

  1. We marched in London and Birmingham Pride

Fujitsu and Action for Children joined forces in London and Birmingham Pride events alongside Fujitsu’s LGBT network, Shine, to celebrate Alan Turing as our Pride Hero.

  1. PC Skills Workshop

Fujitsu ran a workshop delivering PC skills to young carers who Action for Children support in the local Wakefield area.

  1. Graduate Innovation Challenge

We set a challenge for university students to come up with an innovative solution that Fujitsu could implement to help protect children online.
It’s been a busy and massively rewarding 18 months. Our partnership continues to grow from strength to strength, and we continue to encourage colleagues to fundraise, volunteer and engage in the partnership.

We are particularly proud to create a lasting legacy for the charity. Using Fujitsu’s technical expertise to transform all of Action for Children’s physical case files into digital files means we are able to support the charity long into the future. Performing this digitilisation project will vastly improve access, sharing and security of critical information, allowing Action for Children employees to better serve people in need.

I would like to say a personal thank you to you all and especially our Action for Children Champions who have made such an impact on this partnership.


See how you can support Action for Children to make a lasting difference to the lives of the most vulnerable and neglected children and young people.

Learn more about our partnership with Action for Children.

If you are interested in becoming our next charity partner, follow us on Twitter to hear the latest announcements.

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