Published on in Responsible Business

Responsibilities of the C-Suite are changing.

It’s no longer enough to simply chase profits at the cost of everything else. Everyone from employees to consumers alike have come to expect more from the modern corporate world, especially in the areas of corporate social responsibility (CSR) and sustainability.

As an Irish CEO of one of the world’s largest ICT companies, I recognise the value and the importance of technology around sustainability.

Our team works on technologies that enable more sustainable business models such as the circular economy. And I believe it’s important to apply this strategy to our own internal business strategy.

Sustainability is an area of increasing significance for leading businesses and prospective employees for a number of reasons:

1. Talent attraction

The talent pool for Fujitsu is now global. In order to attract the best talent to maintain Fujitsu’s presence at the cutting edge of technology, we need to build and maintain the brand reputation of Fujitsu. People want to work for an innovative company and we need to continuously demonstrate our credentials and commitment to this. We want our team to be proud to work for Fujitsu. Initiatives such as volunteering, charity partnerships and demonstrating that we care about the environment and society where we all live and work makes a real difference.

2. Customer relationships

At Fujitsu, we pride ourselves on being a responsible business partner to our customers. Our credentials in demonstrating our authentic approach and being able to demonstrate this to our existing and potential customers is important.

In November 2017 Fujitsu Ireland was proud to receive the prestigious Business Working Responsibly Mark in recognition of our sustainability and CSR practices.

The Mark, which was awarded following our completion of a rigorous audit process, was accredited by Business in the Community Ireland. This was our reaccreditation to the mark, having achieved it originally in 2015.

We place great emphasis on the importance of an accreditation such as this, as it recognises Fujitsu’s role in influencing others to collaborate and create the conditions for long-term sustainable change.

And we take particular pride from being commended for embedding sustainability into our business strategy, displaying exceptional leadership and reach within and beyond our own sector to help build the wider movement of responsible business.

As part of our efforts to embed sustainability into our business strategy and practices, we launched our Women’s Business Network last year also, this is a new initiative aimed at promoting diversity and inclusion amongst our workforce and associated work practices.

The initiative has been a great success over these past 12 months, encouraging best leadership practices and facilitating input across all levels of the organisation, supporting individual career development goals, providing mentoring support among female colleagues and offering networking and broader partnership opportunities with relevant organisations.

I look forward to seeing what we can achieve in 2018.

Our CSR practices also provided many moments of pride and achievement for the company and our team throughout 2017.  In March of this year, we announced the National Council for the Blind of Ireland (NCBI) as our official charity partner for two years. The partnership has seen us actively collaborate on a number of volunteering, technical and advocacy initiatives to benefit people with sight loss who are supported by the NCBI. Some of our proudest supporting initiatives have included Dine in the Dark, Cycle of Light, National Table Quiz and the skill share Visionary Workshops.  The workshops, in particular, provide people with sight loss the opportunity to discover what employers are looking for, as well as sharing skills in areas such as communications and finance.  Upward of 80% of working age people with sight loss are unemployed in Ireland, we are delighted to work with an organisation that is making a difference to these people and collectively, through initiatives such as these workshops we are hoping to decrease this figure.

As we prepare to begin 2018, as a business, we are committed to further developing and embedding our CSR and sustainability practices and position ourselves as leaders in this sector, to the benefit of our employees and customers.

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Tony O'Malley

Tony O’Malley is CEO of Fujitsu Ireland and Chairman of the Fujitsu Ireland Limited board. He is leading the delivery of Fujitsu’s innovative ICT services to the public and private sectors.

As CEO, Tony is committed to creating value for customers and putting into practice Fujitsu’s vision to create a Human Centric Intelligent Society.

He also oversees significant research programmes in Ireland in collaboration with Fujitsu Laboratories Japan, in particular addressing Data Analytics and Healthcare systems for assisted living.

Tony sits on the Dublin Chamber of Commerce Council and is a member of the Insight Centre for Data Analytics Advisory Committee.

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